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"Unique Brand Power" BTS Jimin, No. 1 online seller of collaboration necklace "Roeback"...explosive popularity
The birthstone of BTS Jimin and a necklace with initials on it are creating a popularity sensation as they posted high sales shortly after the release.

Jewelry brand Stonehenge and BTS' collaborative necklace started pre-order online on the 18th, and Jimin's necklace ranked first in monthly purchases as of 2 p.m. on the 20th in all six individual items consisting of set products and single-product products at Lotte Department Store's online mall, one of the official retailers. The combined number of purchases of all items also topped the list, the highest sales figure among the members.

Stonehenge attracted attention by introducing a total of 21 kinds of necklaces with three different concepts of "birth, destiny, and coexistence" organized by BTS members, and Jimin's necklace was once again popular as it was chosen by many consumers.

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Jimin's birthstone used in the necklace is Tourmaline, which means "passionate love," and lovely and romantic pink jewelry like Jimin is making women's hearts flutter, especially with the English name "JIMIN" imprinted on it, which is gaining more popularity.

It is said that Jimin's unique brand power not only wears and wears, but also everything related to Jimin, such as the books mentioned in the content and "CHIMMY," the character of BT21 Jimin, is causing an out-of-stocking chaos. The collaboration necklace is also showing an explosive response.

For example, at a KOSDAQ listing presentation of a group last year, the group's CEO made headlines by mentioning Jimin's brand power, saying, "BTS's Jimin recently wore a kangol hat often and gained huge promotional effects."

In addition, when the pink glasses of "Gentle Monster," which was worn at the Billboard Music Awards last year, were sold out, Jimin's photo was posted on the official Twitter account of "Gentle Monster," and he presented customized sunglasses for Jimin, which also made headlines.

When Jimin's "CELINE" look became a hot topic around the world when he appeared live on NBC's popular morning talk show "Today Show" earlier this year, CELINE also actively promoted Jimin's clothes on its official Instagram and Twitter account.

In addition, Jimin's book, "Donald Hall," mentioned in the video clip of the concept meeting of the new album released on BTS' official YouTube channel "BTS TV" on the 11th, showed Jimin's "worried about getting older than dying" by jumping to the top of the bestseller list in the city and essay category at Interpark on the 13th, two days later, showing his "Jimin's power."

Jimin is showing the best marketing effect just by his name, and he is showing global influence in various industries such as fashion, art, and music, and he has continued his unrivaled brand value by setting an unprecedented record of being the first Korean Gallup male idol to win the first place in 2018, the second consecutive year in 2019, and the 17th consecutive month of the boy group's personal brand evaluation.The birthstone of BTS Jimin and a necklace with initials on it are creating a popularity sensation as they posted high sales shortly after the release.

Jewelry brand Stonehenge and BTS' collaborative necklace started pre-order online on the 18th, and Jimin's necklace ranked first in monthly purchases as of 2 p.m. on the 20th in all six individual items consisting of set products and single-product products at Lotte Department Store's online mall, one of the official retailers. The combined number of purchases of all items also topped the list, the highest sales figure among the members.

Stonehenge attracted attention by introducing a total of 21 kinds of necklaces with three different concepts of "birth, destiny, and coexistence" organized by BTS members, and Jimin's necklace was once again popular as it was chosen by many consumers.

View Original


Jimin's birthstone used in the necklace is Tourmaline, which means "passionate love," and lovely and romantic pink jewelry like Jimin is making women's hearts flutter, especially with the English name "JIMIN" imprinted on it, which is gaining more popularity.

It is said that Jimin's unique brand power not only wears and wears, but also everything related to Jimin, such as the books mentioned in the content and "CHIMMY," the character of BT21 Jimin, is causing an out-of-stocking chaos. The collaboration necklace is also showing an explosive response.

For example, at a KOSDAQ listing presentation of a group last year, the group's CEO made headlines by mentioning Jimin's brand power, saying, "BTS's Jimin recently wore a kangol hat often and gained huge promotional effects."

In addition, when the pink glasses of "Gentle Monster," which was worn at the Billboard Music Awards last year, were sold out, Jimin's photo was posted on the official Twitter account of "Gentle Monster," and he presented customized sunglasses for Jimin, which also made headlines.

When Jimin's "CELINE" look became a hot topic around the world when he appeared live on NBC's popular morning talk show "Today Show" earlier this year, CELINE also actively promoted Jimin's clothes on its official Instagram and Twitter account.

In addition, Jimin's book, "Donald Hall," mentioned in the video clip of the concept meeting of the new album released on BTS' official YouTube channel "BTS TV" on the 11th, showed Jimin's "worried about getting older than dying" by jumping to the top of the bestseller list in the city and essay category at Interpark on the 13th, two days later, showing his "Jimin's power."

Jimin is showing the best marketing effect just by his name, and he is showing global influence in various industries such as fashion, art, and music, and he has continued his unrivaled brand value by setting an unprecedented record of being the first Korean Gallup male idol to win the first place in 2018, the second consecutive year in 2019, and the 17th consecutive month of the boy group's personal brand evaluation.
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