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Lotte Chilsung Beverage Co. will unveil its main commercial with its flagship soda Chilsung Cider's new face, "BTS."
Lotte Chilsung Beverage raised consumer expectations by making the new meeting between Chilsung Cider and BTS an issue through the last teasing video. Through this commercial, the company plans to highlight the freshness of the new flavor of Chilsung Sada and Peach, which will be introduced in 70 years.
The commercial for the main film expressed the freshness of BTS, who met a new Chilsung Cider, which blends with the bubbly blue tangerine and peach, with the concept of "Drink Fresh." The carbonated bubble scene, which expresses Chilseongsa-da's unique refreshing feeling with beat-like background music, offers a refreshing moment as if drinking Chilseong-sa-da with BTS just by watching the advertisement.
Lotte Chilsung Beverage plans to release an undisclosed video containing individual BTS members' colors and charms on its official social media channel after the release of the commercial for the main film.
Meanwhile, Lotte Chilsung Beverage Co. plans to launch various marketing activities ahead of the peak summer season. The company plans to communicate with consumers through online and offline channels and hold various prize events, including the release of limited edition Chilsung Sider products and the production of bromides and photo cards in collaboration with BTS.
An official of Lotte Chilsung Beverage said, "This is Chilseongsa Temple, which started in earnest with an advertisement for the main film to meet consumer expectations.We're making a lot of preparations for X-BTS marketing activities," he said. "We hope that Chilsungsa with BTS will have a lot of interest and expectations from consumers for its new products, Cheonggyul and Peach."
Lotte Chilsung Beverage raised consumer expectations by making the new meeting between Chilsung Cider and BTS an issue through the last teasing video. Through this commercial, the company plans to highlight the freshness of the new flavor of Chilsung Sada and Peach, which will be introduced in 70 years.
The commercial for the main film expressed the freshness of BTS, who met a new Chilsung Cider, which blends with the bubbly blue tangerine and peach, with the concept of "Drink Fresh." The carbonated bubble scene, which expresses Chilseongsa-da's unique refreshing feeling with beat-like background music, offers a refreshing moment as if drinking Chilseong-sa-da with BTS just by watching the advertisement.
Lotte Chilsung Beverage plans to release an undisclosed video containing individual BTS members' colors and charms on its official social media channel after the release of the commercial for the main film.
Meanwhile, Lotte Chilsung Beverage Co. plans to launch various marketing activities ahead of the peak summer season. The company plans to communicate with consumers through online and offline channels and hold various prize events, including the release of limited edition Chilsung Sider products and the production of bromides and photo cards in collaboration with BTS.
An official of Lotte Chilsung Beverage said, "This is Chilseongsa Temple, which started in earnest with an advertisement for the main film to meet consumer expectations.We're making a lot of preparations for X-BTS marketing activities," he said. "We hope that Chilsungsa with BTS will have a lot of interest and expectations from consumers for its new products, Cheonggyul and Peach."
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