Korea beverage company Chosen as a model for 'BTS'

Lotte Chilsung Beverage Co. announced on Monday that it has selected global superstar BTS as its Chilsung Cider model.

Chilsung Sider, which marks its 70th anniversary this year, plans to launch various marketing activities with BTS as its new face over the next year.

They made a teaser video showing seven stars symbolizing the 70th anniversary of Chilsung Cider and a new meeting of seven members of BTS, which marks the 7th anniversary of their debut. It will be released on Lotte Chilsung Beverage's official social media channel at 7:07 p.m. on May 15.

The video in question features a scene of the Seasle that embodies the unique coolness of Chilsung Sada, as well as a new face of BTS.
Lotte Chilsung Beverage Co. will promote its new products, Cheonggyul and Peach, in Chilsung Cider, which will be introduced with a new flavor for the first time in 70 years through a teaser and original commercial featuring BTS. The meeting between Chilsung Cider, who attempted a different transformation, and global superstar BTS, which fascinated people around the world, is determined to draw attention from consumers by creating a big issue on its own.

"BTS will breathe new life into the brand image of Chilsung Cider," a Lotte Chilsung Beverage official said. "We expect the new Chilsung Cider products, Cheonggyul and Peach, which will be introduced with BTS, to create a new wind in the carbonated beverage market."