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As a result of big data analysis in June 2020, the top 100 brands of idol groups were analyzed in the order of BTS' second place, Black Pink's third place, and TWICE's third place.
In order to analyze the big data of the brand reputation of idol groups, the Korea Research Institute of Business reputation analyzed the brand reputation index by extracting 105,591,946 big data from 100 idol group brands from May 25, 2020 to June 26, 2020. Compared to 96,683,577 big data brands from 100 idol groups in May 2020, it increased by 9.21%.
The Brand Reputation Index is an index created through brand big data analysis, finding that consumers' online habits have a great impact on brand consumption. Through the analysis of idol group's top 100 brand reputation, the company can measure the positive and negative evaluation of idol group's top 100 brands, media interest, and consumers' interest and communication volume. The evaluation of 100 brand reputation monitors was also included.
BTS, BLACKPINK, TWICE, SEVENTEEN, Red Velvet, OH MY GIRL, GFRIEND, Girls' Generation, NCT, WJSN, EXO, AB6IX, (G)I-DLE, ONF, MAMAMOO, WINNER, ASTRO, Super Junior, Apink, MONSTA X, THE BOYZ,
The brand of BTS (RM, Suga, Jin, J-Hope, Jimin, V, and Jungkook) was analyzed to have a brand reputation index of 12,612,921, with the participation index of 2,261,072 Media Index 2,3220,309, 3,586,146 Community Index of 4,445,394. Compared to its brand reputation index of 7,918,844 in May, it rose 59.28%.
The BLACKPINK (index, Jenny, Rose, Lisa) brand was analyzed to have a brand reputation index of 7,789,125, with a participation index of 730,488 and a media index of 947,257 and a communication index of 2,774,917 and a community index of 3,336,463. Compared with the brand reputation index of 4,419,878 in May, it rose 76.23%.
The brand of TWICE (Sana, Dahyun, Chaeyoung, Tzuyu, Nayeon, Momo, Mina, Jeongyeon, Jihyo) was analyzed to have a brand reputation index of 5,954,175, with the participation index of 1,179,112 Media Index of 1,291,180 Communication Index of 1,709,189 Community Index of 1,774,694. Compared with the brand reputation index of 4,091,455 in May, it rose 45.53%.
IZ* ONE (Kwon Eun-bi, Miyawaki Sakura, Kang Hye-won, Choi Ye-na, Lee Chae-yeon, Kim Chae-won, Kim Min-ju, Yabuki Nako, Honda Hitomi, Cho Yu-ri, Ahn Yoo-jin, Jang Won-young) Brands became brand with a participation index of 1,025,552 Media Index of 1,236,063 Community Index 2,318,872 Compared with its brand reputation index of 2,585,248 in May, it rose 114.39%.
The brand of SEVENTEEN (S.COUPS, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, Dogyeom, Seungkwan, Vernon, and Dino) was analyzed to have a brand reputation index of 2,905,188 with a participation index of 616,264 Media Index of 907,347 Communication Index of 260,339. Compared with the 2,434,322 brand reputation index in May, it rose 19.34 percent.
"BTS brand topped the idol group's top 100 brand reputation list in June 2020," said Koo Chang-hwan, director of the Korea Enterprise Reputation Institute. According to the brand category of idol groups, the number increased by 9.21% compared to 96,683,577 big data from the top 100 idol groups in May 2020. Detailed analysis shows a 6.63% drop in brand consumption, a 12.95% rise in brand issues, a 2.71% rise in brand communication, and a 20.04% rise in brand diffusion. The positive and negative ratio analysis of idol groups was 64.98 percent, up 11.96 percent from 53.02 percent in April.
The BTS brand, which topped the idol group's top 100 brand reputation in June 2020, had a high "launch, record, donate" in link analysis, and "Jimin, YouTube, reverse climbing" in keyword analysis. The positive ratio was 76.02 percent in the positive maintenance ratio analysis.
The Korea Research Institute for Corporate Reputation (http://www.rekorea.net Director Koo Chang-hwan) measures and publishes the brand reputation index through a big data reputation analysis of Korean brands. The big data analysis in June 2020 of the top 100 brands of idol groups was conducted from May 25, 2020 to June 26, 2020 through the analysis of idol brand big data reputation and the monitoring of brand reputation.
BTS, BLACKPINK, TWICE, SEVENTEEN, Red Velvet, OH MY GIRL, GFRIEND, Girls' Generation, NCT, WJSN, EXO, AB6IX, (G)I-DLE, ONF, MAMAMOO, WINNER, ASTRO, Super Junior, Apink, MONSTA X, THE BOYZ,, Highlight, CLC, Fromis Nine, ONEUS, After School, 2AM, Bandit, FX, Girl's Day, ANS, EXID, Laboum, Block B, Argon, Boyper, Secret, CIX, Stella, Brown Eyed Girls, ATEEZ, Rocket Punch, Everglow, Gugudan, Benefit, Shinhwa, Boyfriend, J.
In order to analyze the big data of the brand reputation of idol groups, the Korea Research Institute of Business reputation analyzed the brand reputation index by extracting 105,591,946 big data from 100 idol group brands from May 25, 2020 to June 26, 2020. Compared to 96,683,577 big data brands from 100 idol groups in May 2020, it increased by 9.21%.
The Brand Reputation Index is an index created through brand big data analysis, finding that consumers' online habits have a great impact on brand consumption. Through the analysis of idol group's top 100 brand reputation, the company can measure the positive and negative evaluation of idol group's top 100 brands, media interest, and consumers' interest and communication volume. The evaluation of 100 brand reputation monitors was also included.
BTS, BLACKPINK, TWICE, SEVENTEEN, Red Velvet, OH MY GIRL, GFRIEND, Girls' Generation, NCT, WJSN, EXO, AB6IX, (G)I-DLE, ONF, MAMAMOO, WINNER, ASTRO, Super Junior, Apink, MONSTA X, THE BOYZ,
The brand of BTS (RM, Suga, Jin, J-Hope, Jimin, V, and Jungkook) was analyzed to have a brand reputation index of 12,612,921, with the participation index of 2,261,072 Media Index 2,3220,309, 3,586,146 Community Index of 4,445,394. Compared to its brand reputation index of 7,918,844 in May, it rose 59.28%.
The BLACKPINK (index, Jenny, Rose, Lisa) brand was analyzed to have a brand reputation index of 7,789,125, with a participation index of 730,488 and a media index of 947,257 and a communication index of 2,774,917 and a community index of 3,336,463. Compared with the brand reputation index of 4,419,878 in May, it rose 76.23%.
The brand of TWICE (Sana, Dahyun, Chaeyoung, Tzuyu, Nayeon, Momo, Mina, Jeongyeon, Jihyo) was analyzed to have a brand reputation index of 5,954,175, with the participation index of 1,179,112 Media Index of 1,291,180 Communication Index of 1,709,189 Community Index of 1,774,694. Compared with the brand reputation index of 4,091,455 in May, it rose 45.53%.
IZ* ONE (Kwon Eun-bi, Miyawaki Sakura, Kang Hye-won, Choi Ye-na, Lee Chae-yeon, Kim Chae-won, Kim Min-ju, Yabuki Nako, Honda Hitomi, Cho Yu-ri, Ahn Yoo-jin, Jang Won-young) Brands became brand with a participation index of 1,025,552 Media Index of 1,236,063 Community Index 2,318,872 Compared with its brand reputation index of 2,585,248 in May, it rose 114.39%.
The brand of SEVENTEEN (S.COUPS, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, Dogyeom, Seungkwan, Vernon, and Dino) was analyzed to have a brand reputation index of 2,905,188 with a participation index of 616,264 Media Index of 907,347 Communication Index of 260,339. Compared with the 2,434,322 brand reputation index in May, it rose 19.34 percent.
"BTS brand topped the idol group's top 100 brand reputation list in June 2020," said Koo Chang-hwan, director of the Korea Enterprise Reputation Institute. According to the brand category of idol groups, the number increased by 9.21% compared to 96,683,577 big data from the top 100 idol groups in May 2020. Detailed analysis shows a 6.63% drop in brand consumption, a 12.95% rise in brand issues, a 2.71% rise in brand communication, and a 20.04% rise in brand diffusion. The positive and negative ratio analysis of idol groups was 64.98 percent, up 11.96 percent from 53.02 percent in April.
The BTS brand, which topped the idol group's top 100 brand reputation in June 2020, had a high "launch, record, donate" in link analysis, and "Jimin, YouTube, reverse climbing" in keyword analysis. The positive ratio was 76.02 percent in the positive maintenance ratio analysis.
The Korea Research Institute for Corporate Reputation (http://www.rekorea.net Director Koo Chang-hwan) measures and publishes the brand reputation index through a big data reputation analysis of Korean brands. The big data analysis in June 2020 of the top 100 brands of idol groups was conducted from May 25, 2020 to June 26, 2020 through the analysis of idol brand big data reputation and the monitoring of brand reputation.
BTS, BLACKPINK, TWICE, SEVENTEEN, Red Velvet, OH MY GIRL, GFRIEND, Girls' Generation, NCT, WJSN, EXO, AB6IX, (G)I-DLE, ONF, MAMAMOO, WINNER, ASTRO, Super Junior, Apink, MONSTA X, THE BOYZ,, Highlight, CLC, Fromis Nine, ONEUS, After School, 2AM, Bandit, FX, Girl's Day, ANS, EXID, Laboum, Block B, Argon, Boyper, Secret, CIX, Stella, Brown Eyed Girls, ATEEZ, Rocket Punch, Everglow, Gugudan, Benefit, Shinhwa, Boyfriend, J.
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