BTS Jimin tops boy band's personal brand reputation

BTS Jimin topped the boy band's personal brand reputation.

According to the Korea Research Institute for Corporate Reputation, the big data analysis result of October 2020 of the boy group's personal brand reputation showed that BTS Jimin ranked first, Baekhyun of EXO, and Hui of Pentagon ranked third.

In order to analyze big data of boy group's personal brand reputation, the Korea Institute for Corporate Review extracted 113,571,467 brand big data from 653 individual members of boy group from September 16, 2020 to October 16, 2020, and analyzed the brand reputation index with the participation index, media index, communication index and community index created with the behavioral analysis of consumers on boy group individual brands. Compared to 101,924,285 big data of boy band's personal brand reputation in September 2020, it increased by 11.43%.

The Brand Reputation Index is an index created through brand big data analysis, finding that consumers' online habits have a great impact on brand consumption. Through the analysis of the boy group's personal brand reputation, we can measure the positive and negative assessment of the boy group's personal brand, media interest, and consumers' interest and communication volume. The analysis of boy group brand reputation included the brand valuation analysis, which measured brand influence, and qualitative evaluation of brand reputation monitor.

The 30th place in the boy band's personal brand reputation in October 2020 is BTS Jimin, EXO Baekhyun, Pentagon Hui, BTS Jungkook, BTS V, NCT Taeyong, BTS Suga, BTS Jin, EXO Kai, NCT Jaehyun, Pentagon Woo Seok, Astro Cha Eun-woo, Pentagon Yanan, BTS RM, Super Junior Hee-chul, J-Hope, BTS,

The No. 1 BTS Jimin brand was analyzed to have a brand reputation index of 5,511,794, with the participation index of 1315,647 Media Index 1,528,873 reaching 1,430,440 Community Index of 1,236,833. Compared to the brand reputation index of 9,531,956 in September, it fell 42.18%.